Media Tips from Katie Sabatino, TourismOhio

Media Tips from Katie Sabatino, Public Relations Manager for TourismOhio. As originally published in BuckeyeLine, the Office of TourismOhio Industry Newsletter, on January 9, 2014. Excellent tips for building relationships with

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Working With Tour Operators

Whether you work for a hotel, restaurant, or tourist attraction, pre-formed groups can be a large part of your bottom line. As a result, many organizations spend a great deal

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Turn Donation Requests Into Sales

Americans are noted for being generous. A hurricane, tornado, flood – the donations pour in. The United Way campaign is perhaps the best example of average people helping one another.

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Mom, I’m Bored

The following exchange recently occurred between my sister-in-law Kathy and her son Lance. “Mom, I’m bored. Got nothing to do,” Lance sighed. “Really?” Kathy responded. “Well let’s see. We have

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Make Every WRTC Meeting A Sales Meeting

Editor’s Note: WRTC (Western Reserve Tourism Council) is the former name of Adventures in Northeast Ohio. You’ve paid your dues, received the new member packet, read the newsletter and flipped

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Generating New Business

In our very bottom-line world, everyone is looking for new business. Existing clients have been a mainstay of business for me at the Great Lakes Science Center. But as some

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Develop An Ideas File

Say it’s time to plan next fiscal year’s marketing campaign. Typically you might start by reviewing your current marketing plans. Maybe current marketing is working. But do you need new

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How Are Your Sales Doing?

Former New York City Mayor Ed Koch was famous for his oft head question “How my doin’?” Sales Directors, including yours, may ask a similar question “How are your sales

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