How Many Hats Do You Wear?

In our ever bottom-line economy, we are being asked to do more with less This usually means fewer employees doing the same amount of work. For the sales reps that

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You Have A Hot Lead, Now What?

New clients, leads, are the life blood of any business. A lead could be defined as “any person or organization who may be interested in purchasing your product or service.”

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Databases

With today’s ever-changing economy even the smallest company has to have some degree of automation. Automation means computers. As I have experience on only a few computer database programs, I

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Co-Operative Marketing

Package or Perish. Heard that one before? With the economy changing faster than gasoline prices, everyone with something to sell can afford to ignore working with marketing partners. Don’t believe

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How Many Audiences Do You Have?

The motorcoach pulls up to the main entrance, the door open and the AARP Middleburg Heights seniors make another stop on their excursion. Although these guests may represent just one

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Attending Marketplaces – Part 2

Last post we talked about marketplaces and if they were the best way to promote your business. This time let’s discuss how to get the most from this selling experience.

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